Digital Marketing Training Course in Lahore, Pakistan | Digital Marketing Training Institute - Avision Trainings

Digital Marketing Course

Digital marketing is the process of promoting a brand or product through various digital channels such as search engines, social media, and email. With the growing use of the internet, digital marketing has become a crucial aspect of modern marketing strategies.

• Digital Marketing
• SEO
• Social Media Marketing
• Content Marketing
• Email Marketing
• Pay-Per-Click (PPC)
• Influencer Marketing
• Affiliate Marketing
• Mobile Marketing
• Local SEO
• Video Marketing
• Conversion Rate Optimization
• E-commerce Marketing
• Display Advertising
• Analytics
• Brand Awareness
• Reputation Management
• Web Design
• Lead Generation
• AdWords

Search Engine Optimization (SEO)

One of the most important components of digital marketing is search engine optimization (SEO). SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This helps to increase visibility and attract organic traffic to your website.

Social Media Marketing

Social media marketing is another crucial aspect of digital marketing. This involves promoting your brand or product through social media platforms such as Facebook, Twitter, and Instagram. By creating engaging content and interacting with your target audience, social media marketing helps to increase brand awareness and drive traffic to your website.

Content Marketing

Content marketing is the creation and sharing of valuable content to attract and retain a target audience. This can include blog posts, videos, infographics, and more. By providing valuable information to your target audience, content marketing helps to establish your brand as a thought leader in your industry.

Email Marketing

Email marketing is another important component of digital marketing. This involves sending promotional or informative emails to a list of subscribers. Email marketing can help to keep your audience engaged and informed about your brand, and can also be used to drive sales and conversions.

Pay-per-click (PPC) Advertising

Pay-per-click (PPC) advertising is a form of digital marketing where advertisers pay each time a user clicks on one of their ads. This type of advertising is often used to drive immediate traffic and conversions to a website.

Influencer Marketing

Influencer marketing is the process of partnering with individuals who have a large following on social media to promote your brand or product. This type of marketing leverages the reach and credibility of influencers to increase brand awareness and drive sales.

Affiliate Marketing

Affiliate marketing is a form of digital marketing where affiliates promote a brand or product and earn a commission for each sale made as a result of their promotion. This type of marketing can be an effective way to drive sales and increase conversions.

Mobile Marketing

Mobile marketing is the process of promoting a brand or product through mobile devices such as smartphones and tablets. With the growing use of mobile devices, mobile marketing has become an increasingly important aspect of digital marketing.

Local SEO

Local SEO is the optimization of a website for a specific geographic location. This helps to increase visibility in local search results and attract local traffic to your website.

Digital Marketing Training Course in Lahore

A digital marketing course is an educational program that teaches you the fundamentals of marketing in the digital age. It covers various topics, including search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising, content marketing, and more. The course teaches you the best practices, strategies, and tactics to help you effectively reach and engage with your target audience.

Digital Marketing Course Outline

Introduction

• Why your Business Needs a Website
• How to create your website and make it look good
• Build your Online Marketing Plan
• Five Smart Ways to Promote your Business Online
• How to Build a Community of Loyal Fans
• Google Apps for Business
• Intro to Online Advertising
• Case Study

Search Engine Marketing

• The Search Ecosystem - the Search Landscape
• Getting on Google and the Benefits of Being on Google
• How your Website is Found on Google
• Google Real-Time Insight Finder - Demo Video
• Case Study: Shoplet
• Resource: Essentials for new advertisers
• Resource: Google Trends
• Resource: Think With Google Insights
• Resource: Google Alerts
• Resource: Google Global Market Finder
• Resource: Google Business Channel

Search Advertising

• What is AdWords?
• Search Advertising and Google AdWords
• Search 101 - Introduction to Search
• Search 102 - Getting started with AdWords
• Search 201 - Tools to Build Keywords and Ad Groups
• Search 202 - Tools to Build Ads and Advanced Ad Types
• Search 301 - Reporting and optimization
• Search 302 - Bidding Tools and AdWords Campaign Experiments
• Resource: AdWords Help Center
• Resource: Google AdWords Keyword Planner
• Resource: Certification

Display Advertising

• Introduction to Google Display Network
• Google Display Network Case Study: The Bedder Way
• Display 101 - Introduction to Display
• Display 102 - Google's Display Offering
• Display 201 - Topic Targeting
• Display 202 - Placement Targeting
• Display 203 - GDN Reserve
• Display 204 - Interest Categories
• Display 205 - Keyword Contextual Targeting
• Display 206 - Remarketing
• Case Study: Jordan Brand

Mobiles

• Introduction
• Mobile Ecosystem - the Mobile Landscape
• Mobile 101 - Mobile Ads, Devices and Sites
• Mobile 102 - Mobile Search Ads Overview and Ad Formats
• Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats
• Mobile 104 - Mobile Video Ads Overview and Ad Formats
• Local the What, the Why, the How
• Serve On-The-Go Customers via Mobile Phones
• Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign
• Mobile 202 - Implementing Ad Formats: Campaign Set Up
• Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search
• Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools
• Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools
• Case Study: EasyJet
• Resource: Our Mobile Planet
• Resource: Building Smartphone Optimized Websites

Social

• Social Ecosystem - the Social Landscape
• Social 101 - Engagement
• Social 102 - Relevance
• Social 103 - Hangouts
• How to Use Google+ and Make Social Work for You
• Social 301: Accountability
• Case Study: H&M

Analytics

• Understand What Works Through Measurement
• Google Analytics: The What, The Why, The How
• Introduction to Google Analytics
• How Google Analytics Works
• Navigating Google Analytics, Part I
• Navigating Google Analytics, Part II
• Getting Started with Google Analytics
• A/B Experiments with Google Website Optimizer
• Multivariate Experiments with Google Website Optimizer
• Phone Webinar: Website Optimizer, What Should I Test?
• Case Study: HelmetTown.com Success Story
• Resource: Develop Your Analysis Skills
• Resource: Google Analytics

Video

• YouTube Ecosystem - The Video landscape
• YouTube 101 - Introduction to YouTube
• YouTube 102 - YouTube Products and Solutions
• YouTube 201 - Auction Implementation Tools, Ad Formats and Targeting Capabilities
• YouTube 202 - Media Strategies and Implementation (Part 1)
• YouTube 203 - Media Strategies and Implementation (Part 2)
• YouTube 301 - YouTube Analytics
• YouTube 302 - Optimisation and Expansion
• Case Study

Project