Course Overview

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

Curriculum

Introduction
- Why your Business Needs a Website
- How to create your website and make it look good
- Build your Online Marketing Plan
- Five Smart Ways to Promote your Business Online
- How to Build a Community of Loyal Fans
- Google Apps for Business
- Intro to Online Advertising
- Case Study
Search Engine Marketing
- The Search Ecosystem - the Search Landscape
- Getting on Google and the Benefits of Being on Google
- How your Website is Found on Google
- Google Real-Time Insight Finder - Demo Video
- Case Study: Shoplet
- Resource: Essentials for new advertisers
- Resource: Google Trends
- Resource: Think With Google Insights
- Resource: Google Alerts
- Resource: Google Global Market Finder
- Resource: Google Business Channel
Search Advertising
- What is AdWords?
- Search Advertising and Google AdWords
- Search 101 - Introduction to Search
- Search 102 - Getting started with AdWords
- Search 201 - Tools to Build Keywords and Ad Groups
- Search 202 - Tools to Build Ads and Advanced Ad Types
- Search 301 - Reporting and optimization
- Search 302 - Bidding Tools and AdWords Campaign Experiments
- Resource: AdWords Help Center
- Resource: Google AdWords Keyword Planner
- Resource: Certification
Display Advertising
- Introduction to Google Display Network
- Google Display Network Case Study: The Bedder Way
- Display 101 - Introduction to Display
- Display 102 - Google's Display Offering
- Display 201 - Topic Targeting
- Display 202 - Placement Targeting
- Display 203 - GDN Reserve
- Display 204 - Interest Categories
- Display 205 - Keyword Contextual Targeting
- Display 206 - Remarketing
- Case Study: Jordan Brand
Mobiles
- Introduction
- Mobile Ecosystem - the Mobile Landscape
- Mobile 101 - Mobile Ads, Devices and Sites
- Mobile 102 - Mobile Search Ads Overview and Ad Formats
- Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats
- Mobile 104 - Mobile Video Ads Overview and Ad Formats
- Local � the What, the Why, the How
- Serve On-The-Go Customers via Mobile Phones
- Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign
- Mobile 202 - Implementing Ad Formats: Campaign Set Up
- Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search
- Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools
- Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools
- Case Study: EasyJet
- Resource: Our Mobile Planet
- Resource: Building Smartphone Optimized Websites
Social
- Social Ecosystem - the Social Landscape
- Social 101 - Engagement
- Social 102 - Relevance
- Social 103 - Hangouts
- How to Use Google+ and Make Social Work for You
- Social 301: Accountability
- Case Study: H&M
Analytics
- Understand What Works Through Measurement
- Google Analytics: The What, The Why, The How
- Introduction to Google Analytics
- How Google Analytics Works
- Navigating Google Analytics, Part I
- Navigating Google Analytics, Part II
- Getting Started with Google Analytics
- A/B Experiments with Google Website Optimizer
- Multivariate Experiments with Google Website Optimizer
- Phone Webinar: Website Optimizer, What Should I Test?
- Case Study: HelmetTown.com Success Story
- Resource: Develop Your Analysis Skills
- Resource: Google Analytics
Video
- YouTube Ecosystem - The Video landscape
- YouTube 101 - Introduction to YouTube
- YouTube 102 - YouTube Products and Solutions
- YouTube 201 - Auction Implementation Tools, Ad Formats and Targeting Capabilities
- YouTube 202 - Media Strategies and Implementation (Part 1)
- YouTube 203 - Media Strategies and Implementation (Part 2)
- YouTube 301 - YouTube Analytics
- YouTube 302 - Optimisation and Expansion
- Case Study