SEO Training Institute in Lahore | How to Build Online Store
Course Overview
Complete Search Engine Optimization Training | Keyword Research | Local SEO 2019 | SEO Tips & Tools.
Curriculum
- Introduction to SEO
- What is SEO
- Search Engine Optimization Approaches
- Concepts of Off page and On Page
- Understanding Search Engines
- Classification of Search Engines
- Crawler-Based Search Engines
- Human-Powered Search Engines
- Pay-for-Performance Search Engines
- Hybrid Search Engines
- How Search Engines Rank Pages
- Search Engines Basics (Google/Bing)
- Market Identification
- Defining your Niche and Audience
- Identify Your Top Five Competitors
- Online target market Identification
- Realizing the power or value of internet
- Picking out Keywords
- Defining your Niche and Audience
- Preparing to Research Keywords and Getting Suggestions
- Keyword Research and Optimization
- Using Keyword Suggestion Tools
- Optimization – Tuning the Pages
- Key Concepts: Keyword Prominence, Density, Proximity and Frequency
- Creates Effective Title and Meta
- Optimizing Layout of Your Pages
- Optimizing Navigation and Menus
- Duplicate Content Issues
- Local SEO for Your Site
- How to Build SEO Friendly Website
- Defining your Niche and Audience
- Title, Meta Tag Creation and Optimization
- Images SEO with ALT attributes
- HTML Concepts (Basic)
- Website testing and Analysis
- Website Submission
- Search Engines’ Submission Rules and Guidelines
- Submitting to Search Engines: Google, Yahoo, Bing etc
- Creating a Search Engine Friendly Sitemap
- Submitting to Directories
- Submitting to Business Directories
- Submitting to Classifieds
- Participating in Forums
- Blogs Commenting
- Create Link Wheel
- Link Marketing
- Link Popularity and Link Quality
- Google PageRank, Local Rank and Hilltop Algorithms
- Link Building Strategies and Techniques
- Monitoring Search Engines Rankings
- Issues with Automated Ranking Monitoring
- Learned About Analyzing Organic Search Traffic
- Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
- Black-Hat Techniques vs. White-Hat Techniques
- SEO Code of Ethics
- Gray-Hat SEO
- What to Do if your Site Has Been Penalized
- Web Analytics
- Introduction to Web Analytics
- Analytics and Goals
- Google Analytics Setup
- Free Analytics Tools [adfreestat]
- Working with AdSense
- Create your own Domain
- Hosting for Website
- Basic Idea about website
- Build your own website
- Google Indexing, XML Sitemaps
- How to manage website
- How to create AdSense account
- Manage account and Earn Money!
- AdSense Note
- The Sales Funnel and Customer Life Cycle
- The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
- Reach and How to Measure It
- Acquisition and How to Measure It
- Conversion and How to Measure It
- Retention and How to Retain Visitors
On-Page Optimization
Off – Page Optimization
Online Earning
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PKR: 10,000
- Class Days: Thu-Fri-Sat
- Duration: 2 Months
- Skill Level:Beginner to Professional
- Class Timings: 5:00-6:30pm
- Rating: (4.7/5)
- Upcoming: New Batch : 12th Sept 2021
