Learning outcomes

What you'll learn

Key skills and concepts covered throughout this course.

3 outcomes

A SEO course is an excellent way to learn about search engine optimization (SEO) and how to improve the visibility of your website or web pages in search engine results pages (SERPs). With the right SEO course, you can acquire the skills and knowledge needed to drive more targeted traffic to your website and improve your online presence.

There are many different types of SEO courses available, from beginner-level courses that provide a basic understanding of SEO to more advanced courses that cover specific techniques and strategies. When choosing a SEO course, consider your current level of knowledge and experience as well as your goals and objectives.

By taking a SEO course, you can develop the skills and knowledge needed to effectively optimize your website for search engines and attract more targeted traffic. Additionally, a SEO course can also provide valuable insights into the latest SEO trends and best practices, allowing you to stay ahead of the curve and make informed decisions about your website's SEO strategy.

Live online training for United Kingdom

SEO & Online Earning Course Online Training in United Kingdom

Build practical SEO & Online Earning Course skills through live, instructor-led online sessions for learners in United Kingdom. Follow the course with real-time explanations, guided exercises and opportunities to ask questions throughout the training.

Timezone-aware scheduling

Session times can be discussed in UK time, with GMT and BST taken into account.

Live online access

Join remotely from England, Scotland, Wales or Northern Ireland with live trainer interaction.

Local-currency pricing

Course fees on this market page are displayed in GBP for clearer local comparison.

Avision's physical classroom is in Lahore, Pakistan. This page describes live online access for learners in United Kingdom.

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Course Contents

Introduction to SEO

What is SEO
Search Engine Optimization Approaches
Concepts of Off page and On Page

Understanding Search Engines

Classification of Search Engines
Crawler-Based Search Engines
Human-Powered Search Engines
Pay-for-Performance Search Engines
Hybrid Search Engines
How Search Engines Rank Pages
Search Engines Basics (Google/Bing)

Market Identification

Defining your Niche and Audience
Identify Your Top Five Competitors
Online target market Identification
Realizing the power or value of internet

Picking out Keywords

Defining your Niche and Audience
Preparing to Research Keywords and Getting Suggestions
Keyword Research and Optimization
Using Keyword Suggestion Tools

Optimization: Tuning the Pages

Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Creates Effective Title and Meta
Optimizing Layout of Your Pages
Optimizing Navigation and Menus
Duplicate Content Issues
Local SEO for Your Site

How to Build SEO Friendly Website

Defining your Niche and Audience
Title, Meta Tag Creation and Optimization
Images SEO with ALT attributes
HTML Concepts (Basic)
Website testing and Analysis

Website Submission

Search Engines Submission Rules and Guidelines
Submitting to Search Engines: Google, Yahoo, Bing etc
Creating a Search Engine Friendly Sitemap
Submitting to Directories
Submitting to Business Directories
Submitting to Classifieds
Participating in Forums
Blogs Commenting
Create Link Wheel

Link Marketing

Link Popularity and Link Quality
Google PageRank, Local Rank and Hilltop Algorithms
Link Building Strategies and Techniques

Monitoring Search Engines Rankings

Issues with Automated Ranking Monitoring
Learned About Analyzing Organic Search Traffic

Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Black-Hat Techniques vs. White-Hat Techniques
SEO Code of Ethics
Gray-Hat SEO
What to Do if your Site Has Been Penalized

Web Analytics

Introduction to Web Analytics
Analytics and Goals
Google Analytics Setup
Free Analytics Tools [adfreestat]

Working with AdSense

Create your own Domain
Hosting for Website
Basic Idea about website
Build your own website
Google Indexing, XML Sitemaps
How to manage website
How to create AdSense account
Manage account and Earn Money!
AdSense Note

The Sales Funnel and Customer Life Cycle

The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
Reach and How to Measure It
Acquisition and How to Measure It
Conversion and How to Measure It
Retention and How to Retain Visitors

Before you begin

Course requirements

Review the recommended knowledge and tools before joining.

1 requirement

none

£699 £900 Save 22%

Course Schedule

Days & timings As Required

Duration 2 Months

Certificate Included

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Organisations

Trusted by leading organizations

Professionals from these organisations are represented across Avision Trainings’ learning portfolio.

SEO & Online Earning Course - United Kingdom